TX was established to help brand owners more accurately understand how people interact with their brands. We do this with a proprietary combination of Social Science, Neuroscience and Smart Technology:
- Social Science: through 16 Drivers of Interaction we measure people’s Emotional AND Rational interactions with your brand.
- Neuroscience: we combine this with System 1 and System 2 measurement to understand both their Feelings AND Thoughts.
- Smart Technology: we use the latest technology to deliver highly visual, intuitive and easily accessible guidance with speed and efficiency.
TX’s Brand Guidance Products
Better brand guidance
We’ll help you understand how people feel and think about your brand in context of the category, competitive set and at the individual brand level.
TX evaluates future marketing activity and shows the impact it has on the brand’s baseline performance.
Optimise your entire marketing campaign, whether TV scripts or finished films, a rough sketch or the final social media post. We’ll help make sure your marketing plan has the biggest possible impact on your brand’s equity.
A detailed examination of your brand’s performance over time. We look at its Power of Proposition, its Success in Activation and the Key Drivers behind its performance.
By stripping out the relative size of your brands and their awareness level, we can show you the real opportunities in your portfolio.
Enough of legacy analysis: Let’s have more action! Nadim Sadek, CEO, TransgressiveX
4 min read
TX gives you a holistic understanding of the consumer’s perception of the category, competitors and your brand. You get actionable guidance to start work immediately.
For any teams that are open to a clean slate, new way of doing brand research, I would highly recommend the TX Technology.
The World’S Leading Brands Use TX
TX gives brand owners real-time, actionable guidance
We give brands far more actionable guidance than legacy systems. TX is more effective and efficient, better focusing your marketing investments and increasing the value in your brand.
TX has helped 100s of brands, in multiple categories, sectors and geographies, to better understand how they can be more competitive.