TransgressiveX

Human
understanding

TX was established to help brand owners more accurately understand how people interact with their brands. We do this with a proprietary combination of Social Science, Neuroscience and Smart Technology:

  • Social Science: through 16 Drivers of Interaction we measure people’s Emotional AND Rational interactions with your brand.
  • Neuroscience: we combine this with System 1 and System 2 measurement to understand both their Feelings AND Thoughts.
  • Smart Technology: we use the latest technology to deliver highly visual, intuitive and easily accessible guidance with speed and efficiency.
Man On Bus

TX’s Brand Guidance Products

Better brand guidance

Competitive Diagnosis

Competitive Diagnosis

We’ll help you understand how people feel and think about your brand in context of the category, competitive set and at the individual brand level.

Concept Optimisation

Concept Optimisation

TX evaluates future marketing activity and shows the impact it has on the brand’s baseline performance.

Communications Development

Communications Development

Optimise your entire marketing campaign, whether TV scripts or finished films, a rough sketch or the final social media post. We’ll help make sure your marketing plan has the biggest possible impact on your brand’s equity.

Brand Tracking

Brand Tracking

A detailed examination of your brand’s performance over time. We look at its Power of Proposition, its Success in Activation and the Key Drivers behind its performance.

Portfolio Management

Portfolio Management

By stripping out the relative size of your brands and their awareness level, we can show you the real opportunities in your portfolio.

Nadim Sadek, CEO, TransgressiveX

Enough of legacy analysis: Let’s have more action! Nadim Sadek, CEO, TransgressiveX

4 min read

Launch Survey

Interactive Survey

Experience the
TX Live Demo

Launch Demo

Hear all about our latest news and innovation.

TX gives you a holistic understanding of the consumer’s perception of the category, competitors and your brand. You get actionable guidance to start work immediately.

Unilever

Tomas Marcenaro
Marketing Vice-President
Unilever


For any teams that are open to a clean slate, new way of doing brand research, I would highly recommend the TX Technology.

LinkedIn

Sudha Ranganathan
Group Manager, Market Research
LinkedIn

The World’S Leading Brands Use TX

TX gives brand owners real-time, actionable guidance

We give brands far more actionable guidance than legacy systems. TX is more effective and efficient, better focusing your marketing investments and increasing the value in your brand.

TX has helped 100s of brands, in multiple categories, sectors and geographies, to better understand how they can be more competitive.

Unilever
Rustlers
LinkedIn
Kwiff
Saga
GSK
Vodafone
Rexona
SFMOMA
Kimberly Clark
Danone
Total Media
Britvic
Droga5
Delhaize
Google
PZ Cussons
Axe