‘Brand Scotland’ would enjoy a big boost after independence
Scotland may see its global recognition increase if it splits from the UKRead more
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TransgressiveX exists to add value to the assets of a business: its brands. Hear how it came to be…
Nadim Sadek, CEO of TransgressiveX (TX), explains how TX came to be, and how it is pulling all that is […]Read more
From Starbucks to Google: how 2017 became the year of corporate activism
Brands taking political (or are they ‘human’?) stances engineer better relationships – the question is: with whom?Read more
Polling, and market research in general, needs to stop playing around the fringes and make some real changes
Polling, and market research in general, needs to stop playing around the fringes and make some real changes, says Nadim Sadek, and this […]Read more
Rustlers sells more than four packs per second in the UK but enlisted the help of TX!
Rustlers used TransgressiveX’s research survey, which measures the effect of a brand at each point in the purchase process, scientifically based […]Read more
HSBC’s ex-Global Head of Marketing explains why YOU should prepare for a revolution…
Sarajit Mitra, Head of TransgressiveX’s Banking, Financial Services and Insurance Offer and former Global Head of Marketing at HSBC, speaks […]Read more
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