The world of Conversion was beautifully simple. Acquire, Transact, Retain. But our liberation of mind, of choice, of outlook, has made the typical consumer relationship less of a linear journey and more of a pinball. In each category, The Brand eXchange Power System identifies typical dimensions of interaction, and then applies its forensic analysis to each part. It also looks dynamically at the other brands which compete with our clients for people’s Inclination to Interact.

This ‘wide-angle’ view of the whole relationship, along with the ability to zoom in at any point means we are Measuring Seduction & Persuasion, Analysing PULL & PUSH, and giving Forensic Brand Guidance relative to a competitive set, all along a Consumer Journey.